Jeremy Latcham was a Marvel Studios executive back in the early days. People at the highest levels didn't see the point of making such a purchase. That means popular stuff like the Black Sabbath track in question can be very pricey. ![]() For those who don't know, you have to buy the rights to use music in films and TV. However, a passage from The Story of Marvel Studios: The Making of the Marvel Cinematic Universe shows how Kevin Feige and a team of creatives managed to convince decision-makers to clear the song. the room went absolutely bonkers when the music dropped and footage was shown. Longtime fans of the studio and the brand will remember the tremendous reception to the Iron Man teaser at Comic-Con in 2007. ![]() Some executives at Marvel tried to nix the iconic Black Sabbath song from Iron Man.
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